“The Desperate Buyers Only” 10 Day Challenge – The Plan

by Tracey on July 6, 2009

This entry is part 1 of 2 in the series “The Desperate Buyers Only” 10 Day Challenge

Yesterday I grabbed a copy of Alexis Dawes “Desperate Buyers Only“. I’ve got to admit it appealed to the lazy writer in me because although I am capable of writing a full length ebook (if I had a gun to my head),  I’m easily distracted and have literally dozens of half finished ebooks in my WIP (work in progress) folder.  I know, I feel ashamed!

The premise with Desperate Buyers Only is that you find a market desperate for a solution. Now this is nothing new as a selling tactic, as most marketers will try to cash in on a desperate buyers to generate a sale.  But what you sell them is a little different.  If people are desperate for a solution and you have some advice to offer, Desperate Buyers Only shows you how to create an infomation product that will offer a fix for their problem. In fact you don’t even have to know the fix yourself.  The method teaches you how to find it and write about it with authority … nothing new so far, right?

BUT …

These are not lenghty ebooks however.  We’re talking 20 – 50 pages max and this is where it gets interesting for me (being a lazy writer ‘n all). These products can literally be created and selling within a couple of hours.

So being curious and always up for a challenge,  I’ve decided to set myself the task for July of seeing how well Desperate Buyers Only actually works.

The three stages to my challenge will be

1.Finding desperate topic

2.Writing my desperate topic

3. Promoting my desperate topic

This is how I am thinking it will pan out. 

On Day 1 I will work on finding my niche. I want the most desperate bunch of buyers on this planet who will literally throw money at me when I put my great product in front of them!

Day 2, and 3 will be dedicated to writing my 20-ish page info-porduct. 

Day 4, I will create the sales page, report cover and all other graphics and copy needed.

On Day 5  I will begin promotion and continue to Day 10 – forum posting, blog posting, article submissions  (… maybe, as this is not a method recommended in the book) and a couple of other promotion strategies suggested.

I don’t plan to working 24/7 at this over my 10 day challenge. I don’t think it requires it. More time will be required for actually writing the product but I figure a few hours a day on some of the other tasks, such as niche research and promotion, should be sufficient.

So, I’ll go get started …

Until tomorrow …

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“The Desperate Buyers Only” 10 Day Challenge – Day 1 Niche Reasearch

by Tracey on July 7, 2009

This entry is part 2 of 2 in the series “The Desperate Buyers Only” 10 Day Challenge

Ok, so I have followed the directions in Desperate Buyers Only and have researched my niche. I spent no more than 1 hour on this. I was tempted to use niches that I had come across during previous research that could have worked for the desperate buyer but for the sake of working through the guide, I started from scratch.

I began by brainstorming some keywords in the Google Keyword Tool. After 10 minutes, I had what looked like a potential niche. 76 keywords to work with that would generate up to 120,000 impressions per month. I also found a sub-niche within my main niche with a monthly search volume of 8000 across 28 keywords. I will write this as a seperate desperate buyer infoproduct. Naturally I’m not going to reveal my niche publicly. Suffice to say that it is within the Health/Beauty category.

Following some of the other steps outlined in Desperate Buyers Only, I researched the niche further to find angles/questions relevant to the niche to further refine my keyword search. As it happens, for this niche, the original keywords were as deep as I needed to go as they reflected the most common problem for people searching this niche.

While Desperate Buyers Only gives several methods for generating ideas for desperate buyer products, I was lucky to have found this one quickly. I’m only hoping that I’m not way off the mark and the info product I’m about to create will convert.

I guess that comes down to my sales copy. For now, I’ve got to start writing my product. I plan to spend four hours on it today and will update you tomorrow on my progress …

For now …

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